Yesterday, Transportation Alternatives’ Bike Ambassadors teamed up with local coffee shop Coffee Bites to encourage safe cycling along Washington Ave. Using the oldest-known reward for good behavior – free mini cupcakes – as an incentive to collect signatures on their safe-cycling pledge, the Bike Ambassadors flagged down passing cyclists and educated them on the rules of the road. NYC Council Woman Letitia James, an out-spoken advocate for safe cycling infrastructure, also dropped by the event to lend her support for safe cycling in Brooklyn.
Soraya Meer, owner of Coffee Bites, explained that bikes and business are a natural fit. “Bike-friendly infrastructure – like the bike lane on Washington Ave – bring more customers directly to my doorstep. More bike lanes mean safer streets, more livable neighborhoods, and more business!” To encourage cycling as part of her participation in T.A.’s Bike Friendly Business program, Meer offers a 10% discount to customers who arrive by bike.
Over 100 businesses in all five boroughs have signed on to Transportation Alternatives Bike-Friendly Business program. Participating shops distribute Biking Rules handbooks, or, like Meer, offer a discount to customers who arrive by bike. Sign up your coffee shop!